expert specialist

Larry Gerbrandt, BS (Media Valuation Expert Witness)

(Media Valuation Expert Background Info Summary)

Larry Gerbrandt, BS is a Media Valuation Expert Witness who has been a leading media and entertainment executive, research analyst, valuation expert and consultant for more than 25 years. In recent years, he has focused on the economic and strategic implications of the intersection between traditional media and emerging content delivery technologies.

Mr. Gerbrandt’s management background includes experience in film and video production, commercial photography, cable TV system operations, financial research and magazine publishing. He also became a partner in Dallas, TX based Brimstone Films in 1978.


(Media Valuation Expert Bullet Points of Interest)

  • Managing Director – Janas Consulting, Pasadena, CA (2010 to Present)
  • Founder and Principal – Media Valuation Partners, Los Angeles, CA (2007 to Present)
  • Received Bachelor of Arts degree in Business Administration in 1985
  • Board Member – The Inspiration Network (501c-3 non profit corporation)
  • Featured in Polaroid’s Test magazine in 1998 (developed a new technique for creating Polaroid transfers)
  • Member – Academy of Television Arts & Sciences
  • Advisory Board – Interactive Television Alliance
  • National Association of Photoshop Professionals
  • Authored or Contributed to numerous special reports on entertainment topics
  • Director – AllxParteners LLC, Los Angeles, CA (2004 to 2005)


(Media Valuation Expert Final Words/Short Summary)

Mr. Gerbrandt joined Kagan World Media, a groundbreaking media research organization in 1984. As Senior Analyst and Senior Vice President of Kagan’s entertainment division, he oversaw more than two dozen of its newsletters and databooks, led its valuation practice and was the creator of Kagan’s definitive Economics of Basic Cable Networks Database.

Mr. Gerbrandt is widely quoted as an expert on trends and economics in the M&E industries and has served as moderator of more than 200 Kagan and industry panels and conferences. Additionally, he has served as an Expert Witness and Expert Consultant on more than 60 major litigations in the media, entertainment and intellectual property arena, including the landmark Katzenberg v. Disney case.

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Published: December 15, 2022
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